Web Design Services
Web Design and Development
Having your website designed and built properly from the start helps generate sales leads and improves overall business credibility.
First impressions count so when it comes to promoting your digital brand and reaching your targeted audience I can create a website that will effectively do just that. By choosing the right graphics, colour schemes, fonts and layouts for your site, incorporating any existing brand logo and colour scheme you may have, I will design a unique website composition for your review.
The success of your website depends on having a clear content strategy i.e. the website copy and imagery that you supply. By focusing on what your brand vision and goals are for your website, paired with my input and experience we will together create the best site for your business.
Once agreed upon the design and content of the site you will receive a written specification, which you will review and agree before the project starts.
My Work Process
Gather project requirements from the client
Design a mock-up concept for the home page
Send to client and tweak until client is happy
Build the site in XHTML, CSS, JS and PHP code
Test the site on various browsers and devices
Publish the new site to client’s webspace
Responsive Web Design
With the staggering growth of mobile devices like smart phones and tablets it is now essential that your business website is mobile friendly.
What exactly is a ‘responsive’ or ‘Mobile friendly’ site? it’s a site that adapts its layout to fit the viewable area of the device being used, as can be seen in the example diagram below. Making the content accessible and easy to view across the many different device types and screen sizes is one of my main priorities when designing a site, so users will get a great website experience on whichever device they are viewing it on.
Not all functionality works on both a desktop version and a mobile version of a website, for example menus and buttons need to be adjusted to work on the different devices. Also there are the added benefits of the touch screen that can be put to good use, an example would be an image banner on a mobile or tablet that a user can quickly swipe through using their fingers, something you cannot do with a mouse.
Social media makes it easy to improve brand awareness and build your brands identity. Having a blog and being active on Twitter, Facebook, Google+, Instagram etc., can increase the amount of traffic your website receives.
Blogging and social sharing about your business by creating good quality live content not only keeps your audience up to date with your latest developments, but it also gives you feedback as to how your customers engage with you. For example if your users like, comment or share a blog or social media post created by you, chances are they are interested in knowing more and spreading the word to others, a great bit of instant online marketing for you.
I can help you achieve this using various tools to get you started with:
- I can set-up for you as many social channels as you like including Twitter, Facebook Business Page, Google+, LinkedIn, Instagram, Pinterest, Blogs and so many more.
- Include sharing buttons for your website blog posts.
- Automatic blog post sharing – publish a new post and it can automatically get shared on your chosen social networks.
- Add social media sharing icons to your website so you customers can easily follow you.
- Integrate social media feeds to your website, a Facebook box or Twitter feed for example.
- A newsletter sign up form.
Search Engine Optimization (SEO)
Websites I build are on the WordPress platform which is search engine friendly from the get go, in fact Matt Cutts of Google has quoted “Wordpress takes care of 80-90% of Search Engine Optimisation” this ensures the best start to get your business found by all the major search engines.
One of the many advantages of having a website built with WordPress is the amount of flexibility it has when it comes to search engine optimisation. With all my website builds come a top SEO plugin included that lets you optimise keywords, search engine descriptions, metatags, page titles and much more for each and every individual page of the site.
Having a website that contains correctly structured code, is fast loading and mobile friendly, is also going to help you get your site up the search engine rankings. The truth is there is no silver bullet for getting to top of Google, but by putting all the above into practice and spending some time on getting the right keywords, you should be able to get a good page ranking for your business in no time at all.
Google Analytics and Google My Business
I can set up Google Analytics to monitor the traffic coming to your website and also offer a service to list your business on Google My Business, which is an amazing marketing opportunity for small businesses and enables you to appear in local search results and is essential for local SEO.